SURVEY RESEARCH

SURVEY RESEARCH

I.Introduction survey research
Survey research is often called correlational. Survey researchers select a lot of the same answers in a problem. They measure many variables, test multiple hypotheses, and infer temporal order from questions about past behavior, experiences or characteristics.
II.How can a survey be constructed ?
- Have a good theoretical framework
- Avoid using the terms and abbreviations
- Avoid using of ambiguous words
- Avoid leading questions
Steps in conducting a survey:
- Develop hypotheses
- Design layout
- Decide sampling frame
- Conduct interviews
- Arrange and analyze data
- Write findings
III.Types of survey:
1. Mail and self-administered
Researchers can mail questionnaire to respondents who read introduction and question, then record their answers. This type can be conducted by a single researcher. The respondent can complete the questionnaire and check personal record.
However, respondent cannot complete and return questionnaire, this causes a low response rate. They also cannot control the conditions under which a mail questionnaire is complete.
2. Telephone interviews:
This type is a popular survey method. The research can call many respondents and can finish the survey in some days. The rate of response can reach 90%.
3. Face to face interviews:
This type has the highest response rate and permits the longest questionnaire. They can observe the surroundings and communicate directly. Furthermore, a well trained interviewer can ask all kind of questions and complex questions. On the other hand, this type has high cost. The training, travel or personnel cost can be high. This is also a biggest disadvantage.